Simon Anholt developed the City Brands Index in 2006 as a way to measure the image and reputation of the world's cities, and to track their profiles as they rise or fall.
Now, in partnership with GfK Roper Public Affairs & Media, one of the world's leading research firms, Simon Anholt has launched an expanded City Brands Index, the only analytical ranking of the world’s city images and reputations.
The studies poll nearly 20,000 people in 20 countries each year, asking more than 40 questions about their perceptions of 50 cities. The Anholt-GfK Roper City Brands Index™ is a unique, cost-effective and comprehensive system for measuring and managing city reputation.
A large number of city governments, regional and national investment promotion agencies, tourist boards, cultural institutes and other bodies subscribe to this unique resource. The CBI's fully customised reports provide them with rich and highly detailed analysis of international perceptions of their city's tourism and investment offerings, culture, educational prestige, people, governance, economy and business environment, products and services, immigration appeal, overall favourability and familiarity, and much else besides. Individual target audiences, comparisons to other cities, trends over time, strategic insights and sophisticated statistical analysis are all part of the package.
For more information, please visit the website.