Simon Anholt is an independent policy advisor, author and researcher. He specialises in national identity and reputation, public diplomacy and the 'brand images' of nations, cities and regions. Anholt developed the concepts of the 'nation brand' and 'place brand' in the late 1990s, and today plays a leading role in this rapidly expanding field.

Nation "Branding" Explained

Although the word 'brand' is used a lot in this context, Simon Anholt's work has nothing to do with marketing, advertising or public relations. More >

Public Speaking

Simon Anholt gives keynotes, seminars and workshops on many topics related to Competitive Identity; the images, reputations and identities of places; language, culture, trade, economic development and public diplomacy. More >

Masterclasses

The Commissioned Masterclass was created to help governments understand how to measure and manage the image of their country, city or region. How does it work? Who should be involved? How long does it take? What does it cost?  More >
Visit to Sierra Leone
Simon Anholt with President Ernest Bai Koroma of Sierra Leone

Visit to Sierra Leone

Simon Anholt visited Freetown earlier this month at the invitation of the Government of Sierra Leone and the Tony Blair Africa Governance Initiative. Anholt met with H.E. President Ernest Bai Koroma and several of his Ministers to discuss Sierra Leone's identity and reputation. More >
What happened to Simon Anholt's Placeblog?
It's not being updated any longer, but many people have asked for previous posts to be left online. More >
Will Sacha Baron Cohen's new movie, "Bruno", destroy Austria's image?
Interview with Simon Anholt on ABC News More >
Simon Anholt's latest book
Simon Anholt's latest book
The standard text on understanding, measuring and managing the images and identities of countries, regions and cities. More >