Simon Anholt - Explained - About Simon Anholt

During the last 12 years, Simon Anholt has advised the governments of more than 40 countries on questions of national identity and reputation, public diplomacy, trade, tourism, cultural and educational relations, export and foreign investment promotion. He works closely with heads of state, heads of government, ministers, private sector and civil society leaders in a series of unique one-day policy planning workshops called conversazioni.

A series of unique one-day policy planning workshops called Conversazioni Quote Mark

Countries where Simon Anholt has worked include the Netherlands, Latvia, Croatia, Bhutan, Botswana, the Faroe Islands, Finland, Chile, Tanzania, Jamaica, Sweden, Australia, Denmark, Switzerland, Norway, Malaysia, China, Ireland, Germany, Belgium, Canada, Scotland, Slovenia, Ecuador, South Africa, Sierra Leone, Afghanistan, Poland, Turkey, Ireland, Saudi Arabia, Hungary, Romania, South Korea, New Zealand, Pakistan, Singapore, Egypt and the Baltic Sea Region. At home in the United Kingdom, he is a member of the Foreign Office Public Diplomacy Board. He collaborates frequently with multilateral institutions including the United Nations, NATO, the World Bank and the European Union.

As a researcher, Simon Anholt created three major international surveys in 2005, the Anholt Nation Brands Index, City Brands Index and State Brands Index, which he now produces in partnership with GfK Roper Custom Research, one of the world’s leading research firms.

Simon Anholt launched and now edits the quarterly journal Place Branding and Public Diplomacy, the only academic resource in this field.

He is a regular writer and broadcaster on issues relating to the images and identities of places, and has written five books on the subject which have been published in many languages.