Nation "Branding" Explained
Although the word 'brand' is used a lot in this context, Simon Anholt's work has nothing to do with marketing, advertising or public relations.
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Public Speaking
Simon Anholt gives keynotes, seminars and workshops on many topics related to Competitive Identity; the images, reputations and identities of places; language, culture, trade, economic development and public diplomacy.
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Masterclasses
The Commissioned Masterclass was created to help governments understand how to measure and manage the image of their country, city or region. How does it work? Who should be involved? How long does it take? What does it cost?
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Simon Anholt
Simon Anholt awarded 2009 Nobels Colloquia Prize for Economics
Trieste, December 3rd 2009. The tenth annual Nobels Colloquia Prize for Leadership in Economics and Management was awarded to Simon Anholt "...for his pioneering work on understanding and managing the identity and image of nations, cities and regions; and the impact of reputation on their prosperity and competitiveness." The award is made by a committee of ten Nobel Laureates in Economics. Past events have included the Laureates Maurke Allais, Milton Friedman, Lawrance Klein, James J. Heckman, Daniel McFadden, Robert Merton, James Mirrlees, Franco Modigliani, Robert Mundell, Myron Scholes, Robert Solow, Joseph Stiglitz, Robert Fogel, Reinhard Selten, John Nash, Michael Spence, Betty Williams, Gary Becker, Edward Prescott and Amartya Sen.
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NEW FEATURE - Find out what people really think about other countries and cities
How do Americans rank the nightlife in Jeddah? What do the French really think about British culture? How highly do the Chinese rank Japanese technology? How much would a Canadian like to study in Egypt (and vice versa?) Find out with this fun interactive tool based on the Anholt-GfK Roper Nation Brands Index.
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