Simon Anholt developed the Nation Brands Index in 2005 as a way to measure the image and reputation of the world's nations, and to track their profiles as they rise or fall.
Now, in partnership with GfK Roper Public Affairs & Media, one of the world's leading research firms, Simon Anholt has launched an expanded Nation Brands Index, the only analytical ranking of the world’s national images and reputations.
The studies poll nearly 20,000 people in 20 countries each year, asking more than 40 questions about their perceptions of 50 countries. The Anholt-GfK Roper Nation Brands Index™ is a unique, cost-effective and comprehensive system for measuring and managing national reputation.
A large number of governments, ministries of foreign affairs, regional and national investment promotion agencies, airlines, tourist boards, cultural institutes and other bodies subscribe to this unique resource. The NBI's fully customised reports provide them with rich and highly detailed analysis of international perceptions of their country's tourism and investment offerings, culture, educational prestige, people, governance, economy and business environment, products and services, immigration appeal, overall favourability and familiarity, and much else besides. Individual target audiences, comparisons to other countries, trends over time, strategic insights and sophisticated statistical analysis are all part of the package.
For more information, please visit the Anholt-GfK Roper Nation Brands Index™ website.