Place Branding and Public Diplomacy - the Quarterly Journal

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Place Branding and Public Diplomacy is the only professional and academic journal devoted to the measurement, management and study of place image.

 

Launched by Simon Anholt in 2005, Place Branding and Public Diplomacy is edited by Anholt and published by Palgrave Journals. PBPD provides a unique quarterly update on the latest thinking worldwide on the images, identities and reputations of places. Containing case studies, research, academic studies, student papers and "think pieces" from the leading authorities in the field, PBPD is essential reading for anyone involved in the study, management and promotion of nations, cities, towns and regions.

Further information and subscription details, a free online sample, and details on how to submit papers to the Journal, can be found on the journal's website.

Simon Anholt's latest book
Simon Anholt's latest book
"Way beyond branding" - a wealth of new insights about how countries, regions and cities can truly begin to understand, measure and manage their reputations. Published by Palgrave Macmillan. More >
ETC-UNWTO Handbook on Destination Branding Published
ETC-UNWTO Handbook on Destination Branding Published
This important new manual features an introductory essay by Simon Anholt. More >