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Simon Anholt has written five major books relating to the images and identities of places, economic development and international communications theory. He has written chapters in around 10 other books.

Competitve Identity

The authoritative text on the images, identities and reputations of places.

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Simon Anholt's latest book
Simon Anholt's latest book
A wealth of new insights about how countries, regions and cities can truly begin to understand, measure and manage their international standing and identity. Published by Palgrave Macmillan. More >
ETC-UNWTO Handbook on Destination Branding Published
ETC-UNWTO Handbook on Destination Branding Published
This important new manual features an introductory essay by Simon Anholt. More >