The Economic Image of the Netherlands

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Simon Anholt worked last year with the Netherlands Ministry of Economic Affairs and other stakeholders to develop the country's economic image, principally to boost foreign direct investment and export promotion.

Image from Holland Brand Book

One of the outcomes of that project is a unique national competition, Paint the World Orange, designed to stimulate innovation in all sectors of the economy. For more information, see the competition's website.

Simon Anholt's latest book

"Way beyond branding" - a wealth of new insights about how countries, regions and cities can truly begin to understand, measure and manage their reputations. Published by Palgrave Macmillan. More >

ETC-UNWTO Handbook on Destination Branding Published

This important new manual features an introductory essay by Simon Anholt. More >