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Simon Anholt's latest book
Simon Anholt's latest book
A wealth of new insights about how countries, regions and cities can truly begin to understand, measure and manage their international standing and identity. Published by Palgrave Macmillan. More >
ETC-UNWTO Handbook on Destination Branding Published
ETC-UNWTO Handbook on Destination Branding Published
This important new manual features an introductory essay by Simon Anholt. More >