Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

Simon Anholt 2013 Masterclass, London

Simon Anholt's Annual Nation Brand Masterclass was held in London on January 30, 2013. The delegate list included Heads of Government, ambassadors and senior government ministers from 29 countries. More >
Europe: time to stop wasting money on propaganda

Europe: time to stop wasting money on propaganda

Simon Anholt's much-discussed keynote at the European Parliament in October. More >

Find out what people really think about other countries and cities

How do Americans rank the nightlife in Jeddah? What do the French really think about British culture? How highly do the Chinese rank Japanese technology? How much would a Canadian like to study in Egypt (and vice versa?) Find out with this fun interactive tool based on the Anholt-GfK Roper Nation Brands Index. More >
America remains the most admired country globally in the 2011 Anholt-GfK Roper Nation Brands Index

America remains the most admired country globally in the 2011 Anholt-GfK Roper Nation Brands Index

Plus, tumultuous political climate across Europe raises U.S. governance ranking and Japan’s residents pessimistic about the country’s influence on global trade. More >

Interview with Simon Anholt on Malaysian radio

Simon Anholt recently gave this extensive interview on Malaysian public radio, in which he talks about what countries can really do to influence their international standing, and why nation "branding" is so often a waste of time and money.  More >
Simon Anholt's Keynote at the International Education Forum
Keynote on Australia"s Image

Simon Anholt's Keynote at the International Education Forum

Simon Anholt's recent keynote speech at AIEC's International Education Forum in Sydney, Australia More >
Simon Anholt awarded 2009 Nobels Colloquia Prize for Economics
Simon Anholt

Simon Anholt awarded 2009 Nobels Colloquia Prize for Economics

The tenth annual Nobels Colloquia Prize for Leadership in Economics and Management was awarded to Simon Anholt "...for his pioneering work on understanding and managing the identity and image of nations, cities and regions; and the impact of reputation on their prosperity and competitiveness." The award is made by a committee of ten Nobel Laureates in Economics.  More >
Simon Anholt's latest book
Simon Anholt's latest book
A wealth of new insights about how countries, regions and cities can truly begin to understand, measure and manage their international standing and identity. Published by Palgrave Macmillan. More >
ETC-UNWTO Handbook on Destination Branding Published
ETC-UNWTO Handbook on Destination Branding Published
This important new manual features an introductory essay by Simon Anholt. More >